WASHINGTON, D.C. (December 17, 2015) – The North American Securities Administrators Association (NASAA) today announced the launch of ServeOurSeniors.org, a new website designed to provide senior-focused resources to investors, caregivers, industry and policymakers. The website is available at http://serveourseniors.org.

“We are pleased to provide a resource-rich online environment for senior investors and those best positioned to provide for their care, financial security and protection,” said Judith Shaw, NASAA President and Maine Securities Administrator.

A key feature of the website is an interactive map to help users quickly and easily locate contact information for their jurisdiction’s securities regulator, adult protective services agency, and other governmental senior-related service providers.

Each of the website’s four portals provides specific information for its targeted audience: investors, caregivers, industry and policymakers. The website also serves as the online presence of the NASAA Committee on Senior Issues & Diminished Capacity as well as its Advisory Council.

NASAA convened the committee and its advisory council in 2014 to work on a wide range of challenges confronting senior investors, regulators and securities industry professionals. In addition to the website, other committee initiatives underway include NASAA’s proposed model act to protect vulnerable adults and a series of recommended best practices for broker-dealers and investment advisers working with senior clients.

“NASAA and its members are leaders in detecting the problem of senior investor abuse and responding to it aggressively with innovative regulatory solutions, targeted enforcement, and investor education,” Shaw said.

The new website is the latest in a series of initiatives from NASAA members to protect senior investors since the launch of the Senior Investor Resource Center in 2003 and the adoption of a model rule on the use of senior-specific certifications and professional designations in 2008.

Protecting senior investors from financial exploitation long has been a primary focus of state and provincial securities regulators. “Senior investor fraud and abuse is a steadily growing concern due to the cumulative wealth of seniors and the continuing growth in the number of retirees coupled with increased social isolation,” Shaw said.

For More Information:
Bob Webster | Director of Communications
202-737-0900





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